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Northbank

"Your business finances, finally clear."

Brief

A neobank built for freelancers and solo founders — instant account setup, automatic tax withholding, expense tracking by project, and a business health score that tells you if you can afford to take a vacation.

Brand Package

Color Palette

Primary

#0B1F3A

Secondary

#163259

Accent

#00D4AA

Dark

#060F1E

Light

#EAF9F5

Deep ocean navy conveys institutional trust without stuffiness. Teal-green accent is fresh, modern, and signals 'growth' — chosen to differentiate from the red/blue fintech clichés.

Logo Concepts

Concept A

A compass rose reduced to its essential north arrow — pointing forward, upward. Simple geometry. Works at 16px.

Concept B

A bold 'N' built from two vertical bars connected by a diagonal — the structural simplicity implies architecture, stability, and forward direction.

Typography

Headings

Cabinet Grotesk

Weight 700

Body

DM Sans

Weight 400

Landing Page Copy

Hero Headline

Banking built for how you actually work.

Hero Subhead

Automatic tax withholding. Expense tracking by project. A business health score that tells you exactly what you can spend. Northbank is the financial layer solo founders actually need.

Value Proposition

Most business bank accounts were designed for companies with a CFO. Northbank is built for the 58 million freelancers who are their own CFO — with automatic 30% tax hold, per-project P&L, and a single number that tells you whether you can take that contract or finally book that vacation.

CTA Text

Open your account

Instagram Post

N

northbank

Instagram

Northbank

Freelancer tip: the money in your account isn't really your money. ~30% belongs to the IRS. Northbank holds it automatically so you're never surprised at tax time. Business finances that actually make sense for how you work. 🏦

#freelancefinance #solofounder #neobank #freelancelife #taxwithholding

Campaign Pack

Social Posts

Instagram

Quick reminder: that $8,000 invoice you just got paid? About $2,400 of it is already spoken for. Northbank automatically sets aside 30% for taxes the moment a payment clears. What's left is actually yours. Plus: expense categorization by client, a monthly 'business health score,' and the one question every freelancer wants answered — can I afford to take August off? Banking built for solo. Not for a team of 50.

Visual direction Clean phone mockup showing Northbank dashboard: incoming payment, automatic tax allocation split, and a health score gauge. Dark navy UI.

#freelancefinance #neobank #solofounder #taxwithholding #freelancelife #businessbanking #northbank
LinkedIn

58 million Americans freelance. Most of them are using a personal checking account and a spreadsheet to run their business. The problem isn't discipline. It's infrastructure. Northbank is purpose-built for solopreneurs and small studios: • Automatic tax withholding (configurable 25-35%) • Expense tagging by project or client • Per-project P&L so you know which clients are actually worth it • Business health score: a single number that tells you your runway, utilization, and cash position We're not a bank that tolerates freelancers. We're a financial stack built because existing options are genuinely inadequate for this category. Open an account in under 4 minutes. No minimums. No monthly fees for accounts under $10K in monthly volume.

Visual direction Product screenshot showing a clean per-project P&L breakdown with client names, invoiced vs. expenses. Dark theme, teal accents.

#fintech #freelance #solopreneur #neobank #businessbanking #futureofwork
X

Most business bank accounts were designed for a company with a CFO. You are your own CFO. Northbank is built for that reality. Auto tax hold, per-project P&L, and a health score that answers 'can I take August off?'

Visual direction Clean mobile screen showing a Northbank 'Business Health Score' of 82 with green indicator. White on dark navy.

#freelance #neobank #solofounder

Ad Headlines

1 Banking for solo founders
2 Auto tax hold. Zero surprises.
3 Know your real cash position
4 Freelance finances, finally sorted
5 Open in 4 minutes. No minimums.

Email Subject Lines

curiosity What's your business health score?
benefit Never be surprised by a tax bill again
urgency Q2 estimated taxes due in 12 days
social_proof 34,000 freelancers bank here. Here's why.
direct Open your Northbank account now

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